Sunday, 3 February 2013

Rosie Tapner Is 'Rad' In Topshop's S/S '13 Ad Campaign

Topshop's S/S '13 Ad Campaign
   I've been contemplating a post on newcomer to the modelling industry, Rosie Tapner, for a while now, and to see her grace the cover of Topshop's S/S'13 Magazine confirmed that my instinct was right! I first put a name to Rosie's unbelievably smooth complexion when I saw her bio in one of my magazines. It was then that alarm bells rang in my mind; she was the girl that undoubtedly stood out the most on the Chloe Spring '13 catwalk. It is not surprising that Topshop are hot on the heels of rising talent Rosie, considering their prior expertise in snapping up the hottest of the ones-to-watch crowd. The high-street retail giant has previously championed Jourdan Dunn, Lily Donaldson, Lily Cole, Rosie Huntington-Whiteley, Gabriella Wilde and Tali Lennox in its campaigns, addressing these girls' potential long before they hit the big, big time. In fact, the Jourdan Dunn was scouted in a Topshop store in 2008; naturally, she sealed her first ever ad campaign alongside the equally-gifted Karlie Kloss. 

Rosie is the cover girl of Topshop's S/S '13 Magazine
Rosie pictured with Bambi in Topshop's Spring Magazine
    Seventeen year old Rosie exudes youthful beauty as she poses on the cover of Topshop's S/S '13 magazine in their 'Rad' slogan crop tee, yet she has an ever-growing portfolio of experience under her belt. The London-based grammar school student (rumour has it she's from Clapham, which is oddly, literally just down the road from my university!) was spotted by Storm agency at Birmingham's Clothes Show Live in 2011. At fifteen, the style world sat up when she impressed Nicholas Ghesquière and bagged a role in Balenciaga's Spring/Summer '12 campaign, showing her to be on par with 2011's star, Gisele Bundchen. Returning for the fashion houses' Autumn/Winter '12 campaign and their Spring/Summer '13 catwalk run upped Rosie's model credentials even further- modelling for three consecutive seasons screams power. The pure fact that Rosie was chosen over the other three Topshop spring campaign names- Bambi, Juliana Schurig and Numue Smit- to deck the store's magazine cover proves that she has an edge. I can't wait to pick up a copy of the magazine- sadly it wasn't in store the two times I popped in this weekend! 

Rosie for Balenciaga AW'12

Rosie by Angelo Pennetta for a Salt AW'12 Magazine Shoot 

Rosie walks for Balenciaga S/S '13
    The appeal of Rosie in my eyes is that she is an exemplary English rose with an intriguing sense of schoolgirl audacity. She is the ideal role model for Topshop's upcoming campaign; effortlessly cool, completely natural and she has a down-to-earth, off-duty life in education that is compatible with high-school and even university-going Topshop shoppers. Rosie says herself in the feature pages of the magazine, that she loves going back to school and experiencing normality. She does not seem at all removed and is not just a model but a game-some young woman with an enthusiasm for lacrosse and high-jumping. While Rosie is rather straight-laced for a high-fashion model, she has a maturity about her, a sense of poise and a beauty that harkens back to the icons of past fashion decades. This maturity allowed her to take centre-stage in Clare Waight-Keller's spring and summer 2013 offering for Chloé. Opening the show in a black swing top and skirt, she radiated the aura of femininity that distinguishes Chloé from every other Parisian-vibe brand. She just embodies that pleasing Chloé spirit. Rosie resides in the classy kind of beautiful category, epitomizing the line between commercial and edge with her sensual features, stand-out full lips and killer cheekbones. 

Rosie's fresh-faced, school-girl persona
A picture of sophistication modelling Chloe Pre-Fall '13
Backstage at Chloe Spring 13 (Rosie is centre)
    Rosie stars in British Vogue's February issue along with a crop of famous British faces- Edie Campbell, Cara Delevingne, Jourdan Dunn, Charlotte Wiggins, Stephanie Hall, Sam Rollinson and Lara Mullen to be specific. The stunning feature, which was shot in Avington Park, Winchester and is entitled 'Collective Spirit', highlights those pieces from the spring/summer '13 shows that made a real catwalk impact. Vogue Fashion Editor, Fran Burns described how there was something for each of the models within the fashion cupboard for the shoot: "from Bottega Veneta's vintage tea dresses to the wunderkind that is Christopher Kane, to the glamour of Gucci" (VogueUK). The retro wackiness and repitition of the daisy print handbags make Prada's shot my definate favourite of the editorial.
   Although all the girls are incredible in front of the camera, Rosie truly stands out as having an authentic and instinctive camera-ready quality. She is clearly not simply a photogenic beauty, instead she exudes character and a freshness which I can't put my finger on yet which draws me to her. I love the bed-head look she's rocking too in some of the photographs!

 

Ralph Lauren by Angelo Pennetta for British Vogue February '13
Prada by Angelo Pennetta for British Vogue February '13

Burberry by Angelo Pennetta for British Vogue February '13
   So there's my lowdown on the girl that's sure to make waves this coming season and who will be rising to the competition of the most-booked-model. Although I couldn't find many snaps of her off-duty wardrobe, these few pictures below show more than a bit of raw potential. Commit this girl's name to your memory now- once the paps get hold of her local hang-outs she may be your new style inspiration.

I see a bit of Clemence Poesy's polished edginess here!
Casual cute and making use of staple pieces- the fitted blazer,
 versatile scarf and handy tote
Who else could pull off Christopher Kane's
quality street- alike spring/summer collection?

4 comments:

  1. this might sound really lame, but what magazines do you read :) I think your articles are really good, and if im gonna go and do fashion journalism next year I should probably get to grips on the latest people and styles in season, just wondered where you find all your information :)

    Livy xx

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  2. Hi Livy :) I read everything and anything really...! Vogue, Elle, Company, Harpers, Stylist, Grazia etc, the magazines and sites as they have different content and I literally scour the net- sometimes it takes hours to gather credible info for certain posts!! But a lot is just my opinion/take on people's style by studying their wardrobes xX

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  3. Nice Blog <3
    Check out my Blog at: http://beauty-fulll.blogspot.com/

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